About Dr Koch

Best Selling Instructor

My Story

Dr. William H. Koch is a 1967 cum laude graduate of Palmer College of Chiropractic.

Back in the sixties the Chiropractic Licensing Wars were still ongoing and Dr. Koch was right in the middle of that battle. It was a challenging time to be a Chiropractor.

Also known as Dr. Koch, he began his practice near his hometown in the Hamptons on Long Island, New York. There he built one of the largest and most successful practices in New York, where he served a broad spectrum of patients ranging from the rich and famous to farmers and fisherman, local business owners and housewives.

In 1984 Dr. Koch, a lifelong boater, was inspired to create a seagoing Chiropractic

Office and commissioned the building of “The Coastal Chiropractor,” a 44 foot trawler motor yacht, which he berthed near his home on Dering Harbor, Shelter Island, N.Y.   Aboard this yacht in Shelter Island he developed a second thriving practice.


But This is Not the Time for Business as Usual.

The world as we know it is changing before our eyes. Recession, depression, doom and gloom is creating a lot of fear and confusion. What do I do? How do I survive and avoid becoming a victim of bad economic times?

People need Chiropractors in good times and bad.

Whether the Dow Jones is at 14,000 and climbing or in the dumpster, they need the care that only you, a Chiropractor can provide.

The fact is that in stressful times people need you more than ever.

Stress and worry are pain generators, and make people sick in ways that you, more than any other kind of doctor, can help.

But, as I said, this is not the time for business as usual. Chiropractic Practice as it has been conducted by most DCs for the past 30 years is in trouble. It is time to rethink old beliefs and habits. It is time for a change.

The Fallacy of “Bigger is Always Better”

The entire world is suffering because for way too long we have been living in a constantly expanding Boom Bubble. The bubble was doomed to burst. It was just a matter of time, and that time has come.

Everyone wanted the “good life” with lots of “stuff,” and they wanted it IMMEDIATELY. In their quest for instant gratification too many people built their castles in the clouds only to find they had built a house of cards and a cloud is not a solid foundation. They forgot common sense cautions against borrowing: borrowing leads to debt and debt is dangerous. It seems the whole world has been deficit spending.

As Chiropractors, this approach to life was also applied to the way we managed our practices. Wanting to always be the biggest and the best, we tended to get ourselves into a lot of debt in order to keep up and stay ahead with all the latest, greatest, costliest technological innovations.

This put a lot of extra pressure on us, not pressure to be a really good doctor and take great care of out patients, but to see as many patients as possible in order to service our debt and pay for the huge overhead of the big fancy office we thought we needed to have. As a result, practice, for many of us is just no fun.

The stress of financial worries presses us to increase our numbers, see more patients, work longer hours. And that puts a lot of additional stress on our own bodies. I know. I’ve been there and done that. When I crashed I hit hard. Literally. One day while adjusting an average sized woman my own caved in and I found myself lying on the floor. (More about that another time.) My point is that I know about stress and I know about hard times. I also know that it doesn’t have to be that way.

And despite the difficult times we find ourselves in today, I still believe THIS IS A GREAT TIME TO BE A CHIROPRACTOR. But we have to make some big changes in the way we work.

Dr William Full Catalogue


“Dr. Koch and Kiana are amazing people. I found the clinical material to be very useful, relevant, and was able to use a lot of the techniques in practice the following week. Dr. Koch is a wealth of knowledge and has a lot to offer. Thank you both for a great seminar and I look forward to the next one!”

– Dr. Samuel Kranz –

New Course Coming Soon

His groundbreaking course will be coming to streaming on InstantChiro.com in 2023. Until then, his in-person courses are available in Florida. Come and experience the hands-on approach.


Seminar With Dr William

The objective of my teaching is to provide chiropractors, those new to practice as well as the more experienced, with the kind of program I would have been excited to attend.

Some of the doctors who have attended have been in practice for as long as 35 years and were feeling the effects on their bodies.  They were hoping to learn techniques that would be physically easier on them, while getting better results for happier patients. Which is exactly what the Koch Protocols is all about.

We also show doctors how using instrument assisted advanced techniques that achieve superior results helps those who want to transition from insurance to a cash practice.

The Koch Protocols for Integrated Advanced Chiropractic Techniques seminar excels at teaching how to do this for a ChiroPractice Made Perfect!

My protocols eliminate the repetitive motion stress and strain on the doctors’ bodies, allowing them to extend their careers rather than feeling forced to quit for the sake of their own health.

My protocols consist of a number of advanced techniques, most of which can be done with the ArthroStim® and VibraCussor® electronic instruments by Impac, Inc.

The important thing is that my examination and correction procedures wow the patients with results they can see and feel immediately.  The Koch Protocols get quick results that patients recognize and are happy to pay for out of pocket.  They also are eager to refer their family and friends.

All of my patients come to me as referrals from happy patients and other professionals.  They know in advance I do not take insurance or process insurance forms. They come to me knowing that I am “different.”  That is why they come to me.  Because I am different. They are tired of the “same old, same old.”

Most every new patient I get has made the rounds of other DCs, MDs, and PTs.  Many have had failed back surgeries. They come frustrated with their previous care and many have despaired of ever finding real help.  Thankfully, I help the vast majority of them and it is very rewarding to be able to do that.

I want the doctors I instruct to experience the joy of true exceptionalism and the rewards it brings, while extending their careers without hurting themselves. That’s a win for both doctor and patient.

Kiana and I are already looking forward to our next Koch Protocols Seminar.  We would love to have you join us for a unique practice experience.

To learn more please call Kiana at 352-729-2678.  Or email [email protected]

Dr William

Dr William

Sacro Occipital Technique or SOT is a highly evolved and precise system of chiropractic analysis and correction.  It is the product of research and development by Dr. Major DeJarnette and his many talented associates spanning a period of 73 years. In SOT analysis, a series of signs and indicators are interpreted to decide into which of three possible diagnostic categories a patient fits. The objective of all SOT corrections is to normalize the relationship between the skull and pelvis.